Budweiser and Lyft Join Forces to Help Reduce Drunk Driving by Distributing up to 80,000 Rides Home on Weekends and Holidays
Now this is a news headline I can “cheers” to! Budweiser and Lyft are coming together to make a bold statement against drunk driving and celebrate people who follow Budweiser’s new responsible drinking message: “Give a Damn. Don’t Drive Drunk.” So, how exactly? Glad you asked! Now through the end of the year, Budweiser will provide up to 80,000 total rides* on weekend and holiday nights during peak party hours in New York, Colorado, Illinois and Florida! This first-of-its-kind partnership rewards beer drinkers who #GiveADamn about drunk driving and I think it sounds fantastic.
The next step in Budweiser’s longstanding commitment to promoting alcohol responsibility, this campaign marks the largest partnership of its kind between a beverage and ridesharing company aimed at reducing drunk driving. Each Thursday at 2 p.m. ET, Budweiser will share a unique code on its Facebook and Twitter channels, which consumers 21+ can enter into the Lyft app to claim a $10 free ride credit. This ride credit can be redeemed the following Friday and Saturday, between 10 p.m. and 2 a.m. local time, designed to be accessed when people are returning home after a night out.
The first 5,000 Lyft users to claim these codes each week will have the chance to use them that weekend. This promotion is available to both new and existing Lyft users, and the claim and redemption periods will be extended during certain holidays. Consumers in participating markets should check out Budweiser and Lyft’s social channels each week for these updates. Each code is good for a $10 credit or free ride up to $10.
How cool is that? I’m definitely going to be on the look out for one of these codes and we recommend that all our amigos (whether you are traveling to one of these states, or live there already) give it a try as well and start to #GiveADamn! For more information about how to participate, visit blog.lyft.com/posts/lyft-and-budweiser.
Loving this pic of their event from Busch Stadium in St. Louis, Missouri (even if one of them is a Cubs fan!). If you end up using the Lyft service, make sure you show your friends that you #GiveADamn by posting with the hashtag on social. Also, since we are talking about St. Louis, click HERE for a look at our most recent trip to this amazing city.
The fine print: *Code good for $10 credit or free ride up to $10.