Qué qué? We almost fell off our chairs today when we saw this Latina Magazine story on Ecuador spending $3.8MM on the Super Bowl. The 30-second advertisement is to air during half-time, to the tune of All You Need is Love, by the Beatles.
According to Yahoo! Travel, the United States is the country’s second-largest tourism market. An estimated one-in-four American tourists visit the country specifically to tour the infamous Galapagos Islands.
Do you think we are truly worth the $3.8MM? (Or the gigantic turtles for that matter?)